Who’s to blame for this unfortunate development? NERD made looking gay and yelling “ironic” lyrics hot for a minute, while Missy Elliott made shitty rapping over 808’s all the rage, before Kanye ‘Liberache’ West made fruity sunglasses blow-up…combine them together and you’ve got “Party Rocking”. Let’s take A-Trak’s description of The Cool Kids when I interviewed him last year:
“Their music sounds like the first Beastie Boys album or old Ice-T from the era of ‘6 N The Morning’, or old NWA. The dudes are, image-wise, all the way street-wear’d out, like on some Hypebeast shit. It’s the bridge between those scenes, but it all sounds effortless.”
Sounds bad, right? But it doesn’t stop there. Lil Mama, MIA, Kid Sister are but three of this new wave of “ironic” rappers who seem hell-bent on achieving new levels of sucking at rapping. Lupe Fiasco and Kidz In The Hall might not get around in Day-Glo smedium tee’s but they still have a gimmicky, calculated vibe to everything they do.
cont. here
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1 comment:
big ups on this. it came up when i searched A-trak and douchebag... lol.. i think his production is actually improving a whole lot but i'm happy someone else is shining the light on the general trend of trash coming out, trying to mesh parisian electro/ hip hop/ 90's style... i'm all about musical evolution but lets acknowledge when something is shit.
meanwhile all these other hipster sites are on their knees blowing these artists like they are the hottest new thing, blinded by their bright pink and yellow clothing.
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